The #ilovemobay campaign is not just a slogan. It is an opportunity for those residents, communities, corporations and visitors that form the fabric of the “Friendly City” to renew and reclaim Montego Bay’s pride and purpose. As the fastest growing city in the Caribbean, Montego Bay must collectively demonstrate the real, underlying values, passions and potential that will help to boost and secure Montego Bay’s profile, profitability, infrastructure, environment and socio-economic prospects for now and for the future.

This initiative is aimed at reaching, sensitizing and creating awareness amongst Montego Bay and St. James residents and diaspora, as well as all other Jamaicans, tourists and overseas visitors, local, regional and international corporations and entities.